How to Get More Mileage from Your Press Release

For example, your “About” or boilerplate[4] information may be in a sidebar beneath your contact information. Your release information always takes front and center but it’s supported by social media buttons, links to additional content and is easy to view and share on social sites.

4. Video

Media representatives seem to really embrace video in a press release. Studies have shown that releases with video get more shares and coverage than those that do not. Add video to your next release and test your industry reps. Which videos do they respond to and how can you best expand on your release information through video?

5. More information

Finally, don’t hesitate to include links for more information. A press release doesn’t have to, and probably shouldn’t, be a standalone piece. It can have reports, video, white papers, and even infographics to back up the news that you’re sharing. Give people a full and enriched experience.

There are many steps that you can take to get more from your press release. Test and track any changes that you make to your approach so you can get the maximum results for your efforts. Press release marketing may have changed a bit over the past few years but it’s a more powerful tool as a result.

Grab a Free Guide: The Ultimate Guide on How to Write a Press Release[5]


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