Loylogic Partners with Miles & More to Launch Multiply Miles, an Innovative New Solution That Allows Members to Earn up to 300% More Miles from Flying
Zurich, Switzerland, 13 October 2020 — Loylogic, the world’s leading innovator and creator of points’ experiences, insights, commerce and engagement, has joined forces with Miles & More, Europe’s leading frequent flyer and awards program to launch Multiply Miles, a subscription package designed to offer loyalty members the chance of earning even more award miles when flying.
The solution, co-created by the two companies, will allow Miles & More members to earn a greater number of award miles even faster on all their flights by simply selecting and purchasing one of three subscription packages – Lite, Classic and Pro – or customizing their own. In return, members can earn up to 120,000 extra miles a year – more than the equivalent of a return trip from Frankfurt to Los Angeles in Business Class.
“Multiply Miles is a new, innovative way for loyalty members to interact and engage with the Miles & More program, and get even more value,” says Dominic Hofer, Founder and CEO of Loylogic. “Together with Miles & More, we wanted to offer travelers greater selection, more flexibility, and the opportunity to fully customize their mileage accrual.”
Gerald Schlögl, Head of Business Development & Miles & More Award Program, concurs. “As one of the leading frequent flyer and awards programs globally we are committed to providing our members with exactly the solutions they need. This strategic partnership with Loylogic has allowed us to do just that – all the more so during such challenging times for both passengers and the air travel sector.”
As flights slowly resume across the world, Multiply Miles will reward loyalty members with a greater incentive to head back to the skies, while also helping airlines generate new revenue streams. “It’s a win-win for everyone involved,” Schlögl says. “And one more reason for members to become part of the Miles & More program.”
The Multiply Miles subscription packages range from monthly to yearly, with the choice of doubling, tripling or quadrupling the number of miles earned, as well as creating one’s own. Any extra award miles gained from Multiply Miles is credited directly into members’ mileage accounts, along with the usual award miles they would be getting from their flights.