How To Use Video To Get More Mileage From Your Press Release
Include Photos And Video
Make sure you include some great stills as well as video. This gives those who see the press release a number of options when it comes to picking up your story.
Planning Your Video Timing
Aim to be short, sharp and to the point and get everything done in 2 to 3 minutes. In the same way that journalists use the 6 Ws:
• Who
• What
• When
• Where
• Why
• How
You can ‘front load’ your video with that information first, then give illustrations later. Again, thing news article and information, facts, not ads.
Hold Their Attention
Avoid ‘talking heads’ and close ups of the product[1]. Think movement and human interest. Illustrate what is being said in a couple of different ways. Think male versus female audience appeal. Men tend to watch more videos and read more news sites, but women tend to make the purchasing decisions in most households.
Embed The Video
Don’t just link, embed so that it is right on the press release page for everyone to see.
Share On Social Media[2]
Once you’ve uploaded your video to your YouTube channel, use the convenient share buttons to spread the word about it.
Link Your Video
Once your press release is uploaded, link to it by going back into your video manager and adding the URL to the video page.
Offer A Transcript
Consider offering a transcript of the video so reporters can copy and paste the content. Use keywords so the search engines can find it.
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References
- ^ product (www.newswire.com)
- ^ Social Media (www.newswire.com)
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