CHICAGO–(BUSINESS WIRE^[1])–Groupon^[2]
(NASDAQ: GRPN) –– a local commerce marketplace where people can discover
and save on amazing things to do, see, eat and buy –– announced the
launch of a new loyalty program aimed at incentivizing customers for
making purchases on Groupon. Starting today, Groupon users can begin
earning airline miles and hotel points from top frequent traveler
programs just for buying a Groupon local, travel or shopping deal. The
eligible travel rewards programs include American Airlines AAdvantage®
and through Points^[3]’
Loyalty Commerce Platform: Alaska Airlines Mileage Plan™, Choice
Privileges®, IHG® Rewards Club, JetBlue’s TrueBlue Program and La Quinta
Returns™.

“We’re excited to have more frequent interactions with our customers by
providing them with even greater value when they shop through Groupon,”
said Vinayak Hegde, senior vice president of global marketing, Groupon.
“Whether it’s finding a new local experience to try, booking a trip with
the family or getting an early start on your holiday shopping, we’re
offering incredible savings and airline miles or hotel points from your
favorite loyalty programs. A win-win.”

To take advantage of the new loyalty program, Groupon users can visit https://www.groupon.com/programs/loyalty^[4]
and click on the loyalty program they want to earn miles or points for
with every Groupon purchase. Next they create or log in to a Groupon
account. After logging in, users enter their loyalty program membership
number and confirm they agree to the terms and conditions. Finally, they
receive a unique promo code that they enter with every purchase to
receive credit for miles or points.

The earnings system for the new Groupon loyalty program is as follows:

Airlines

• New customer bonus for local purchase of $30 or more = 1,000 miles
• Local = 5 miles/dollar spent
• Getaways = 4 miles/dollar spent
• Goods = 3 miles /dollar spent

Hotels

• New customer bonus for local purchase of $30 or more = 2,000 points
• Local = 10 points/dollar spent
• Getaways = 8 points/dollar spent
• Goods = 6 points /dollar spent

Groupon plans to continue to add more brands to the loyalty program in
the coming months as well as expand it to international customers.

About Groupon

Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.

Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.

To download Groupon’s top-rated mobile apps, visit www.groupon.com/mobile^[5].
To search for great deals or subscribe to Groupon emails, visit www.groupon.com^[6].
To learn more about the company’s merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant^[7].

“Groupon” is a trademark of Groupon, Inc. All other names used may be
trademarks owned by their respective holders.